Wednesday, 12 October 2016

Synergy, Links, and Brand Identity








How the publisher has created Synergy, Links, and Brand Identity between a Front Cover and a Contents Page:
  • The publisher has used the same shade of brown in the bottom left sections of both the contents page and the front cover, both representing the same item, creating synergy and a link between the two.
  • The publisher has used the same colour font for the masthead, main cover story, and contents title, creating a brand identity.
  • The subject of the cover image is once again the main subject of the main image on the contents page, creating a link between the two pages.

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