Research - Target Audience 1

After conducting some Target Audience Research, I have concluded that the best masthead for me to use would be the design below. Despite this only being the second most popular masthead design, I have chosen it as it would be the most visible design on a shelf in a shop. It also breaks conventions as it is handwritten, and most mastheads use a typed font. However, to reflect my research, I will use the scroll effect on the text pictured to the right inside the magazine, perhaps on dropped capitals or the DPS title, as this was the most popular option