Analysis - TA2

Pictured left is a graphed analysis of question 1 in my target audience research. The research has told me that 100% of my target audience value a clearly visible masthead, so I will ensure I have this on my magazine.

 Pictured left is a graphed analysis of question 2 in my target audience research. This tells me that while the majority of my target audience do not look for free downloads/competitions on the cover, 16% of them do. This indicates to me that I could add a free download/competition to the front cover if I wanted, but it is not compulsory in order to appeal to my target audience.

Pictured left is a graphed analysis of question 3 of my target audience research. This tells me that 33% of my target audience are willing to pay £2 for a magazine, whereas 25% are willing to pay £5. This indicates to me that I should have a price around £2 in order to appeal to more of my target audience. However, I could have a price of £3 and still appeal to 66% of my target audience.

Pictured left is a graphed analysis of question  4 of my target audience research. This tells me that 75% of my target audience value a recognisable colour scheme throughout the front cover and the rest of the magazine. Therefore I will use a colour scheme throughout the magazine.

Pictured left is a graphed analysis of question 5 of my target audience research. This tells me that almost half of my target audience value a downloadable copy of the magazine. This indicates that I should incorporate this to appeal to some of my target audience.

Pictured left is a graphed analysis of question 6 in my target audience research. It indicates to me that there is almost a 50/50 split on whether social media access to my magazine is important. For this reason I could add cross-media convergence to my magazine, however it is not essential to appeal to my target audience.

Pictured left is a graphed analysis of question 7 of my target audience research. It indicates to me that a large majority of my target audience do not value the buzzword 'Exclusive' on a front cover, therefore I will not include it.

Pictured left is a graphed analysis of question 8 in my target audience research. It shows me that a majority of my target audience do not value an instrument on my front cover, however I feel it important that there is one. Therefore, I need to carefully consider this before I take my photos.

Pictured left is a graphed analysis of question 9 in my target audience research. It shows me that an overwhelming majority of my target audience value the inclusion of other features on front covers. Therefore, this is something I will include in my magazine. 

Pictured left is a graphed analysis of question 10 in my target audience research. It is overwhelmingly clear that my target audience would like me to break convention and feature a location shot on my cover. I will, therefore, break convention and comply with my research.