Bauer Media Group are a German media institution who were first formed in 1875. Since then, they have grown into one of Europe's largest institutions, owning many different media companies across the continent including British companies such as '4 Music', 'Closer', 'Empire', and 'Viking Radio'. From their beginnings as a small German printing house, the company has grown and now produces an annual turnover of approximately $2.7 billion.
The institution own well known British music magazines 'Q', and 'Kerrang!'. Pop music magazine 'Q' was first published by Bauer in January 2008 after being bought from previous publishers EMAP. Since then, 'Q' has become a very familiar title amongst its target audience owing to its famous features. The magazine includes extensive review sections every month such as the sections on new releases, re-releases, compilations, and live concerts. These reviews, along with the many interviews with major artists like Liam Gallagher (pictured right), keep readers coming back for every new issue. As well as these articles, 'Q' uses cross-media convergence to keep the readers engaged with the magazine. Readers can access the magazine online via their website, or by their tablets through the App Store or Google Play. This enables them to read the magazine whenever they want, wherever they are, which is a vital part of the modern market.
'Kerrang!' was, like 'Q', purchased by Bauer from previous publishers EMAP in 2008. However, unlike 'Q', 'Kerrang!' is dedicated to rock music which is evident on the front cover. The masthead has a cracked glass effect giving the entire cover a more edgy feel. This is then supplemented by the style of the subjects on the front cover (such as those pictured left). The 'mohawk' haircut and the neck tattoos are very stereotypical of the rock genre much like the intimidating facial expressions of the subjects, indicating very clearly the desired genre to the reader. Much like 'Q', 'Kerrang!' contains reviews of new releases and live concerts, as well as interviews with famous artists and rising stars. The cross-media convergence used by 'Kerrang!' is very similar to that used by 'Q'. Readers can like and follow the magazine on Facebook and Twitter, enabling the editors of the magazine to share snippets from upcoming issues before release to entice more readers. However, unlike 'Q', 'Kerrang!' is not available on platforms such as the App Store or Google Play.
The institution own well known British music magazines 'Q', and 'Kerrang!'. Pop music magazine 'Q' was first published by Bauer in January 2008 after being bought from previous publishers EMAP. Since then, 'Q' has become a very familiar title amongst its target audience owing to its famous features. The magazine includes extensive review sections every month such as the sections on new releases, re-releases, compilations, and live concerts. These reviews, along with the many interviews with major artists like Liam Gallagher (pictured right), keep readers coming back for every new issue. As well as these articles, 'Q' uses cross-media convergence to keep the readers engaged with the magazine. Readers can access the magazine online via their website, or by their tablets through the App Store or Google Play. This enables them to read the magazine whenever they want, wherever they are, which is a vital part of the modern market. 
'Kerrang!' was, like 'Q', purchased by Bauer from previous publishers EMAP in 2008. However, unlike 'Q', 'Kerrang!' is dedicated to rock music which is evident on the front cover. The masthead has a cracked glass effect giving the entire cover a more edgy feel. This is then supplemented by the style of the subjects on the front cover (such as those pictured left). The 'mohawk' haircut and the neck tattoos are very stereotypical of the rock genre much like the intimidating facial expressions of the subjects, indicating very clearly the desired genre to the reader. Much like 'Q', 'Kerrang!' contains reviews of new releases and live concerts, as well as interviews with famous artists and rising stars. The cross-media convergence used by 'Kerrang!' is very similar to that used by 'Q'. Readers can like and follow the magazine on Facebook and Twitter, enabling the editors of the magazine to share snippets from upcoming issues before release to entice more readers. However, unlike 'Q', 'Kerrang!' is not available on platforms such as the App Store or Google Play.
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